The M Shaped Puchasing Phenomenon

Pricing consumer goods right is important all over the world - indeed in China

On the consumer market in China you are dealing with what can be described as the M shaped purchasing phenomenon. Thus it is a fact that in China there is no or little market for mid-priced consumer goods.

Either the consumer goods are dirt-cheap (when it is doubtful whether you can compete with local manufacturers) - or they are more expensive than most other places in the world (because if not they are not percieved as being exclusive).

The success of Danish retailers coping with that fact has ranged from disasterous to very successful. We can guide you and we can help you talk to the right people to learn from others bitter or happy experience - so that you do not yourself have to learn the hard way.